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LinkedIn PPC Advertising

LinkedIn PPC Advertising is another social media pay-per-click platform that allows you to reach your target market by using demographic targeting (similar to Facebook Advertising). LinkedIn’s...

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LinkedIn PPC Advertising, Part II: Avoiding Ad Fatigue

Just as I stated in a previous post about Facebook ads, keeping your LinkedIn ads fresh can be tricky at times.  Ads can completely stop showing if you do not make proper adjustments. If your...

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LinkedIn Advertising Update: New Demographic Response Data

LinkedIn now provides advertisers with a demographic profiling of ad respondents that is available on the interface just below the graph. This section, labeled “summary of who clicked on your ads,”...

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Targeting Alumni with LinkedIn Advertising

Last month I wrote a post detailing how higher-education providers could use LinkedIn’s new targeting options to refine their audiences and get more qualified leads.  Like Facebook, LinkedIn allows you...

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